Apps & Social sites that weren’t meant for marketing.
Nowadays, everything has an app. If it doesn’t, then it’s probably not worth having. Whether you want to buy or browse, share or save, you name it and there will be an existing app. Read more →
Nowadays, everything has an app. If it doesn’t, then it’s probably not worth having. Whether you want to buy or browse, share or save, you name it and there will be an existing app. Read more →
There is a lot of discussion about what times are best to post content, whether it’s through email campaigns or on social networks. Although, some believe there is a perfect time (e.g. Wednesday at 3pm), we believe that it depends on your industry and what you’re aiming to achieve as it’s always based on your target audience. Read more →
As it’s the first week back for most of you after (what I’m sure would have been) a heavy Christmas and New Year, we decided to, instead of drowning you with more words, to add a very interesting and well-spoken TED talk. Read more →
It’s New Year’s Eve! What better way to end the year than by looking back at a few digital marketing moments to remember. From amusing social media hacks to a great off-the-cuff advertisement, we’ve had an eventful 2013. Read more →
First of all, Merry Christmas Eve! We hope you all have a very Merry Christmas
Now, back to the blog: oh look – it’s Christmas Eve themed! Here are a few (odd) Christmas Eve traditions and superstitions. Read more →
Facebook, Twitter, Google+, Linkedin, Pinterest, Tumblr, Flickr, VK, Instagram – these are some of the most popular social network sites at the moment…to name only a few. As it’s a widely spoken about topic, we decided to look at the pros and cons of social media and how it has affected our daily lives. Read more →
WestJet Christmas Miracle Video
I don’t usually buy this sort of thing but look, it’s Christmassy! As the Christmas period has finally come upon us, I’ve noticed that our buying habits have changed. How many of you have recently impulse bought something for no other reason than because it has been decorated/designed with more of a festive theme. We look forward to brands like Costa coffee and Starbucks changing their takeaway cups and of course, the iconic Coca-Cola bottles and cans – it’s not Christmas until Coke has Santa on its can. Read more →
An alarm clock? What’s an alarm clock? It was only last week that I woke up an hour late because my mobile phone decided not to function as an alarm clock like it usually does. Great, now I’m going to be late for work…
Affiliate marketing is the online version of networking – you network with other businesses to generate business. It gives your brand access to a wider network of people due to placing your advertisement on affiliate websites. Read more →
There are two main approaches to advertising – direct response and branding. While branding is more effective for larger companies, direct response can be a more effective technique for less easily-recognisable companies. Direct response advertising is designed to get an immediate response from customers. It is directly aimed at the market you want to reach, […]
1. John Lewis – Monty the Penguin Once again, John Lewis has struck gold with their Christmas advert. This adorable advert shows a young boy spending time with his best friend, Monty the penguin. It provides a great story with Monty searching for love, and John Lewis has perfectly optimised merchandise opportunities with a range […]
Microsoft and Mojang When: September Why: Mojang earned $326m in revenue in 2013, and the company outgrew the capabilities of its owners, calling for the purchase from Microsoft. Minecraft has sold over 50m copies on PCs smartphones and consoles. The Microsoft acquisition will allow concentration on Minecraft and on developing and updating the game […]