New Media Co Network

Whether you’re an advertiser or publisher, New Media Co’s campaign management software – the New Media Co Network – gives you full insight into every campaign you are running. From the exact minute of the day to the IP address the consumer viewed your advertisement from, this technology has the capabilities to analyse how each consumer has interacted.

At New Media Co, one of our key priorities is to analyse in detail the performance of every campaign we manage, our platform gives our advertisers and publishers the ability to do exactly that. You’ll be provided with log in details in order for you to view a breakdown of each individual campaign you are running, with real time evaluation of how many clicks and conversions you have had or even the revenue you are receiving.

Integrating our platform with our advertiser’s and publisher’s CRM systems enables us to monitor a campaign’s MI and optimise your budgets to enhance a return on your investment.

Some of the benefits of the New Media Co Network include:

• Performance tracking of each campaign
• Tracking real time performance metrics:
  • The date and time when they saw, clicked and converted from an advert
  • What device they were using
  • Where they were in the world
  • Even specifics as insightful as their IP address
  • The browser they were using
  • Their internet provider
• Knowing your real time return on investment from your campaign
• Campaign Control – able to set caps, times and volumes
• Ease of use to set up campaigns