- Microsoft and Mojang
- When: September
- Why: Mojang earned $326m in revenue in 2013, and the company outgrew the capabilities of its owners, calling for the purchase from Microsoft. Minecraft has sold over 50m copies on PCs smartphones and consoles. The Microsoft acquisition will allow concentration on Minecraft and on developing and updating the game further.
- Who: Mojang is the games company responsible for the popular open-world game Minecraft
- Cost: $2.5bn
- Facebook and Whatsapp
- When: October
- Why: The two companies share an aim of connectivity and communication. Whatsapp is to remain a stand-alone app, separate to Facebook. Whatsapp has extremely high growth and has more than 450 million active users every month, making it a very attractive company to Facebook.
- Who: Whatsapp is a mobile messaging app available on Apple, Windows, Blackberry and Android phones
- Cost: $22bn
- Apple and Beats
- When: August
- Why: Beats is a company primarily concerned with music. Apple’s iTunes arm will benefit from the addition of Beats to their company. Apple is aiming to incorporate Beats in all of its future iPhones.
- Who: Beats is a company that produces audio devices such as headphones and earbuds.
- Cost: $3bn
- Facebook and Oculus
- When: July
- Why: Mark Zuckerberg claims that his investment in Oculus is a long term bet on the future of social networking. But really, Zuckerberg is simply impressed by the Oculus Rift and eager to be a part of its success. He can afford it, so he thought why not?
- Who: Oculus is a company developing a virtual reality headset. Its Rift product is backed by a kickstarter campaign and is due for commercial release in 2015.
- Cost: $2bn
- Yahoo and Flurry
- When: July
- Why: The acquisition of the company will help Yahoo to improve their ad services. The consumer app data they will gain will help them to target their ads more accurately.
- Who: Flurry is a mobile data analytics app.
- Cost: $240m
No longer just a games console - Where does advertising fit in? Christmas Ads of 2014 – The Good, the Bad, the Adorable and the Bizarre
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