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• Christmas Ads of 2014 – The Good, the Bad, the Adorable and the BizarreDecember 16, 2025 - 4:38 pm

  1. John Lewis – Monty the Penguin Once again, John Lewis has struck gold with their Christmas advert. This adorable advert shows a young boy spending time with his best friend, Monty the penguin. It provides a great story with Monty searching for love, and John Lewis has perfectly optimised merchandise opportunities with a range […]

• Top 5 Tech Industry Acquisitions of 2014December 11, 2025 - 11:44 am

    Microsoft and Mojang When: September Why: Mojang earned $326m in revenue in 2013, and the company outgrew the capabilities of its owners, calling for the purchase from Microsoft. Minecraft has sold over 50m copies on PCs smartphones and consoles. The Microsoft acquisition will allow concentration on Minecraft and on developing and updating the game […]

• No longer just a games console - Where does advertising fit in?November 18, 2025 - 5:20 pm

  These days, gaming platforms like the Xbox, the Wii and the PlayStation are used for more than just gaming. They’re used for a variety of purposes from video chat to catch-up TV. Soon, gaming platforms may be used for virtual banking, shopping and test driving cars. With this increasing use of gaming platforms, can the […]