PPC - Pay Per Click

Pay per click – also known as PPC – is a form of online advertising within search engines. The clue is in the name; you are only charged when someone clicks on your ad.

PPC comes with some guarantees and gives you control. As an advertiser you choose the keywords and terms you want to use that relate best to your business. Then when a consumer searches using that specific keyword or term your advert will appear on a search engine results page. You will only have to pay if the consumer clicks on your ad.

Using PPC you can control exactly what you spend with the added benefit of targeting customers who have already entered the buying cycle. Resulting in an excellent Return On Investment from your advertising campaign.