Affiliate Marketing

Affiliate marketing is the online version of networking – you network with other businesses to generate business. It is known to be a beneficial and measurable method of advertising which delivers long-term results. Most brands will reward an affiliate on a results basis instead of paying them a set amount.

One area of affiliate marketing is affiliate networks; these can be used to make your advertising process easier and more successful. Affiliate networks both help you decide on the most suitable creatives to advertise with (from the brand/advertiser) and then reach out to their network of affiliates/publishers to put out these creatives in the most appropriate web spaces in order to drive the highest quality traffic.

Affiliate networking unlocks access to a wider audience that they currently cannot reach. It’s the online way of handing out your business card.

At New Media Co, we strongly believe that you need to know your affiliates in order to receive better quality leads. Similarly, the reason affiliate marketing as a whole is successful is because it’s a measurable process. Using our campaign management software (the NMC Network), we are able to track each advertisement. This allows both the publisher and the advertiser to see how well a creative is doing and therefore, act upon its results, leading to better results all around.