Retargeting reminds users of things they’ve previously viewed using the site’s cookies to encourage buying. Around 2% of consumers convert on their first visit to a site. Retargeting brings the other 98% back to the site. It works by keeping track of people who visit your site and displaying your retargeting ads to them when they visit other websites, social media and mobile apps.

Running a retargeting advertising campaign means you are reaching those already interested in your product.

Through retargeting, an increased conversion rate can be achieved. Reminding potential customers of previously viewed items means they have more opportunity to make a purchase of something they have already showed an interest in. This means more revenue for you, more successful ads, and more satisfied customers.