Ad Heroes
Nick Law is the Vice Chairman and Global Chief Creative Officer at R/GA, a multi-national advertising agency. The company’s clients include Nike, Beats by Dre, IBM, Google and Samsung. Read...
Advertising
Lloyds Bank changes digital marketing strategy in preparation for GDPR How brands are winning back the trust of customers Deliveroo now valued at over $2bn How brands measure experiential marketing...
Ad Heroes
Ben Priest is Executive Creative Director and one of the founding partners of Adam&EveDDB – a prestigious London-based advertising agency. Adam&EveDDB are responsible for ads that include several John Lewis...
Advertising
In 2009, Comparethemarket employed a new ad campaign which brought them to the forefront of the market and continues to be successful for them today. This campaign was Comparethemeerkat, featuring...
Ad Heroes
Martin Sorrell has built a bountiful empire with WPP. He built the company up from a mere wire basket manufacturer it was when he invested in it to the FTSE100...
Advertising
Direct Response Advertising - Learn the difference between direct response and branding.
Advertising
When it comes to brand development, Marvel excels. Whether it’s planning ahead, or their popular social presence, the media brand ensures it remains at the forefront of its audience’s minds....
Advertising
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Advertising
Paddy Power is known for their risqué strategy when it comes to PR and branding. Their ads and social posts range on a scale from silly puns to outrageous statements...
Advertising
There are two different ways to advertise on mobile devices – through mobile web and through apps. Advertisers more commonly use mobile web advertising, but consensus is shifting, and in-app...
Advertising
Last night's Super Bowl ended with the New England Patriots winning 34-28 against the Atlanta Falcons. But forget the scores, what we really care about is the ads! Here are our...
Advertising
Over the years, advertising by supermarkets has been forced into becoming more dynamic. With up to £80m spent by supermarkets on their advertising every year, it is important that these...
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