Brand Profiles
Apple is one of the most valuable brands in the world. They are well known for having customers with high levels of brand loyalty, with customers queueing up for hours...
Brand Profiles
888 is an online gambling company that operates in the UK, some European countries and previously operated in the US. It was founded in 1997, and has been operating under...
Brand Profiles
Coca Cola was invented in 1886, with the Coca Cola Company being incorporated in 1892. It is now the number one soft drink internationally, and is the top soft drink...
Brand Profiles
Carlsberg is well known for its successful marketing, with the long-standing tagline "Probably the best lager in the world". Read more
Brand Profiles
The Oreo biscuit was first introduced in the US in 1912. It is made by Nabisco, a part of the Mondelez International company. It is the best-selling cookie in the...
Advertising
In 2009, Comparethemarket employed a new ad campaign which brought them to the forefront of the market and continues to be successful for them today. This campaign was Comparethemeerkat, featuring...
Brand Profiles
Tesco have always had strong marketing, with their well-known slogan ‘Every Little Helps’. In recent years, they have struggled to keep their position in the market. Their new campaign ‘Food...
Brand Profiles
Confused.com began as the premier site for car insurance comparison. Since then, other sites like Comparethemarket and Go Compare have entered the field, pushing Confused.com down to the fourth-biggest in...
Brand Profiles
Dove are well known for their ‘campaign for real beauty’. This ongoing campaign, which they have been running since 2004, has set them apart from other companies and their marketing...
Brand Profiles
Urban Outfitters is a clothing brand targeted at the younger end of Generation Y and the older end of Generation Z (those aged between 18 and 25). The company targets...
Brand Profiles
Since 2008, Airbnb has been the go-between for people seeking lodging, and a variety of different types of premises offering short term accommodation. These include apartments, houses, hostels, hotels and...
Advertising
When it comes to brand development, Marvel excels. Whether it’s planning ahead, or their popular social presence, the media brand ensures it remains at the forefront of its audience’s minds....
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