Advertising
There are two different ways to advertise on mobile devices – through mobile web and through apps. Advertisers more commonly use mobile web advertising, but consensus is shifting, and in-app...
Mobile
In the last decade, smartphones have become a vital part of daily life. Recently, internet access was deemed a basic human right, and with the internet in our pockets all...
Mobile
Pokémon Go is the latest craze sweeping across the world. But what is it? And why are people so engrossed in it? Read more
Mobile
Mobile
Facebook’s ‘Internet.org’ has hit some controversy recently for its potential breach of net neutrality. However, Mark Zuckerberg maintains that internet.org and net neutrality are compatible and that regardless, some internet...
Mobile
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Mobile
The Mobile World Congress 2015 is currently on in Barcelona, running from 2nd March to 5th March. There are over 2000 exhibitors and it is estimated that around 86,000 people...
Advertising
Pay per Call is a form of lead generation rising in popularity. It follows a similar model to Pay per Click advertising. Like PPC, Pay per Call originates from display,...
Advertising
Ad:tech London is happening on the 21st and 22nd of October. We at New Media Co will be attending! So here is a bit of information about ad:tech, and why attending is...
Advertising
Facebook has recently announced its new ad platform Atlas, a platform that aims to enable personalised marketing for advertisers, tracking users across the internet and across devices. Atlas aims to...
Mobile
Have you got all of these useful and innovative apps? Here’s the New Media Co top picks; Selfies, passwords, white teeth and more! Read more
Consumer Habits
Who would have thought that after its launch and its unexpected popularity, that the useless YO app actually managed to maintain its high position and has received $1.5 million in...
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