Advertising
So it is news to us all this week that an employee at Google managed to live on site at one of their California campus’ for over a year –...
Advertising
Here at New Media Co, we are all big fans of Coca-Cola; from their products themselves but also their marketing strategies. Their most recent marketing tactic is drawing on Starbuck’s...
Advertising
We all fall to social media when it comes to expressing our opinions and wanting to be in the know of what’s happening. This can be especially seen when events...
Advertising
How brands can twist marketing techniques to benefit them. Over 20% of people are more likely to open an email if their name is included in the subject line. Direct...
Advertising
Football, soccer, footy, whatever you call it, this year’s World Cup will not go unheard of. The World Cup 2014 is said to be the most social event…ever! It has...
Advertising
Mobile has become the first point of call for most things. This has led to some key trends emerging in which businesses should take advantage of if they haven’t already....
Advertising
Where is the digital marketing world moving to next? It’s become no surprise now when we see an ad on the side of a website that actually relates to your...
B2C
I’m sure you’ve all heard before that the type of content that gets the most engagement is photos. Below is a chart by Statista that does exactly that – it...
Advertising
Being an advertising agency, we know the importance of being relevant. If you’re not relevant, you won’t achieve conversions. From changing the day & time you go live with a...
B2C
The unsubscribe button; the button favoured by many consumers and disliked by all brands. With Gmail’s recent opt-out addition to help you rid your inbox of promotional emails, I thought...
Advertising
Landing pages, these are basically your shop front. They will usually be one of the first things that consumers will see with regards to your online advertising campaign… they are...
B2C
Even though shopping on mobile grew by 77% in 2013 [Source: Statista], consumers are less likely to close the deal on mobile than they are on desktop or tablets. Is...
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