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Tidal - A true rival for Spotify at last?

There may finally be some decent competition for Spotify - Tidal. This is a streaming service run by musician Jay-Z, and it may finally open up the business of music...

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Sports Advertising

Sport is a highly utilised field for advertising. It began with tobacco cards featuring baseball players back in the 1870s. Today, almost every imaginable element of sports is monetised by...

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Computer viruses, hacker groups, privacy and the internet of things

In the modern world, computer viruses, hackers and other breaches of security seem to be commonplace. Increasingly, this is becoming a huge problem for all. Not only does it affect...

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Product Placement

Product placement (also known as embedded marketing) is a form of native advertising. It is used in film, television, radio, video games and even books and plays. It is an...

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Apple’s ‘Spring Forward’ event – Now a week has passed, let’s see what was revealed

At Apple’s Spring Forward event, details were revealed about the new Apple Watch, as well as planned updates for the MacBook, Apple TV and a project called ResearchKit. The new...

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Mobile World Congress – Part 2 – Waterproof smartphones, Blackberry touch screen and Zuckerberg sending people to sleep

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Mobile World Congress 2015

The Mobile World Congress 2015 is currently on in Barcelona, running from 2nd March to 5th March. There are over 2000 exhibitors and it is estimated that around 86,000 people...

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