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Consumer Habits

The Rise & Fall of Apps

Who would have thought that after its launch and its unexpected popularity, that the useless YO app actually managed to maintain its high position and has received $1.5 million in...

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Advertising

Social Media & the World Cup 2014: Figures & Winners

We all fall to social media when it comes to expressing our opinions and wanting to be in the know of what’s happening. This can be especially seen when events...

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Advertising

How Brands Connect with Consumers

How brands can twist marketing techniques to benefit them. Over 20% of people are more likely to open an email if their name is included in the subject line. Direct...

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