Consumer Habits
This year, Black Friday will occur on the 24th of November. Last year, over £2 billion was spent in the UK on Black Friday. This year is set to be...
Advertising
Over the years, advertising by supermarkets has been forced into becoming more dynamic. With up to £80m spent by supermarkets on their advertising every year, it is important that these...
Advertising
Time for another ‘for’ and ‘against’ blog! This time the topic is “Advertising using stereotypes is a good thing”. Let’s examine the arguments for and against and find out why...
Advertising
So it is news to us all this week that an employee at Google managed to live on site at one of their California campus’ for over a year –...
Advertising
Here at New Media Co, we are all big fans of Coca-Cola; from their products themselves but also their marketing strategies. Their most recent marketing tactic is drawing on Starbuck’s...
Advertising
Have you heard of the movie ‘Sharknado’? I’ll be surprised if you haven’t. Well guess what! There’s going to be a Sharknado 2 and a Sharknado 3! Brace yourselves!Read more
Consumer Habits
As a generation we can safely say that we are becoming lazier as technology advances. From mobile phones becoming hands-free ear pieces to driverless cars!Read more
Advertising
Brands can be seen to use celebrities in their branding efforts as a way to better their campaign. Celebrity endorsements help build brand equity, prime example being seen with Nike...
Consumer Habits
Who would have thought that after its launch and its unexpected popularity, that the useless YO app actually managed to maintain its high position and has received $1.5 million in...
Advertising
How brands can twist marketing techniques to benefit them. Over 20% of people are more likely to open an email if their name is included in the subject line. Direct...
Consumer Habits
On one side we have the whole argument of people complaining that they’re data is being sold without their permission and it’s invading their privacy. On the other side, we...
Consumer Habits
For something so simple, and to be quite honest, very pointless, this YO app has gathered enough attention that it already has over 1 million users and has had a...
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