Technology
The inconceivable statistics in Apple’s quarterly report can seem overwhelming when we try to understand them. What does it all really mean? Here are some handy comparisons: What you could...
Advertising
Pay per Call is a form of lead generation rising in popularity. It follows a similar model to Pay per Click advertising. Like PPC, Pay per Call originates from display,...
Advertising
Contextual advertising is an effective form of marketing that targets a specific user based on keywords on the webpage they are viewing. This tends to occur on display banners or...
Advertising
Hot key transfers are a form of lead generation gained by the use of call centres. It is entirely different to cold calling as hot key transfers involve an explicit...
Advertising
With the news that Facebook is going to launch its own social media site for businesses and professionals, many questions arise. Will ‘Facebook at Work’ be like LinkedIn? Will there...
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