Affiliate Marketing
As an online performance ad agency and an affiliate network providing online advertising solutions, we have many reasons to take advantage of PI Live each year. As an agency and...
Advertising
Last night's Super Bowl ended with the New England Patriots winning 34-28 against the Atlanta Falcons. But forget the scores, what we really care about is the ads! Here are our...
Display Advertising
New Media Co’s Top 10 Christmas Ads of 2016! 1) Heathrow Airport Two teddy bears fly home to Heathrow for the holidays. Read more
Advertising
Time for another ‘For and Against’ blog! This time the topic is “YouTube Branded Content is better than YouTube Ads”. We will be examining whether branded or sponsored content within...
Advertising
Despite not containing chocolate chips, browser Cookies are not as evil as some may think. They are simple text files that are stored on your computer or mobile device by...
Advertising
In 2015, we posted a blog about Contextual Advertising – "Contextual advertising is an effective form of marketing that targets a specific user based on keywords on the webpage...
Advertising
There are two main approaches to advertising – direct response and branding. While branding is more effective for larger companies, direct response can be a more effective technique for less...
Advertising
Ad:tech London is happening on the 21st and 22nd of October. We at New Media Co will be attending! So here is a bit of information about ad:tech, and why attending is...
Advertising
Facebook has recently announced its new ad platform Atlas, a platform that aims to enable personalised marketing for advertisers, tracking users across the internet and across devices. Atlas aims to...
Advertising
Mobile has become the first point of call for most things. This has led to some key trends emerging in which businesses should take advantage of if they haven’t already....
B2C
I’m sure you’ve all heard before that the type of content that gets the most engagement is photos. Below is a chart by Statista that does exactly that – it...
Advertising
Consumer trust; the battle between traditional ads against modern ads Even though there is an increasing rise in online advertisements, we continually have a higher trust in newspaper ads. Why...
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