Ad:tech
Ad:tech London is happening on the 21st and 22nd of October. We at New Media Co will be attending! So here is a bit of information about ad:tech, and why attending is vital for marketing and media companies.
Ad:tech London is a convention that involves exhibition of companies, and also includes a series of speakers from the industry. It has 150 exhibitors and around 140 speakers. Ad:tech runs nine events in North America, Europe, Asia and Australasia but Ad:tech London is the only event in Europe. This means that it draws exhibitors, speakers and visitors from all around Europe, as well as representatives from other continents too.
The event is important for members of the marketing and media community, and is attended by brands, media owners and media agencies. The demographics of attendees are show in the graph below.
(http://ad-techlondon.co.uk/who-attends)
This graph shows the areas of investment these attendees are purchasing. The most popular include Social Media, Email and Mobile.
(http://ad-techlondon.co.uk/who-attends)
The convention allows members of the media and marketing community the chance to network and interact with one another. Ad:tech is vital in connecting different companies in the field so that they can work together and learn from one another. Because of ad:tech, many companies find excellent resources and companies that they can help. Ad:tech attendance leads to higher success for a variety of companies by allowing them to network.
And that is why we will be attending! Let us know if you’re going to be there too!