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Advertising

Direct Response Advertising

There are two main approaches to advertising – direct response and branding. While branding is more effective for larger companies, direct response can be a more effective technique for less...

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Advertising

Christmas Ads of 2014 – The Good, the Bad, the Adorable and the Bizarre

1. John Lewis – Monty the Penguin Once again, John Lewis has struck gold with their Christmas advert. This adorable advert shows a young boy spending time with his best...

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Social Media

Top 5 Tech Industry Acquisitions of 2014

  Microsoft and Mojang When: September Why: Mojang earned $326m in revenue in 2013, and the company outgrew the capabilities of its owners, calling for the purchase from Microsoft. Minecraft...

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