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‘Social Media is Impersonal’ - Agree or Disagree?

Some people argue that Social Media is impersonal. Meanwhile, others believe social media is the best thing that’s happened to human interaction in recent years. Let’s examine both sides of...

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The changing landscape of YouTube Marketing

YouTube, it seems, is the modern career option. Set up a channel, post videos, and watch the views (and the ad money) come rolling in. But YouTube ads are flawed,...

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Olympics Marketing

With the Olympics just around the corner, marketers are doing all they can to prepare to profit off the hype. However, the United States Olympic Committee (USOC) has put in...

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