A look back at 2013
It’s New Year’s Eve! What better way to end the year than by looking back at a few digital marketing moments to remember. From amusing social media hacks to a great off-the-cuff advertisement, we’ve had an eventful 2013.
- Burger King’s Twitter account got hacked and the mischievous hackers changed their profile picture to a McDonald’s logo!
- Oreo tweeted a witty photo response to the Super Bowl blackout.
- A clever use of social media: Boston police used Twitter & Facebook to update residents on the search of the bombers. Others used it as a way of keeping up-to-date with news and send out condolences.
- A not-so-clever use of social media: British Gas’ Twitter campaign backfired when they created #askBG after they increased their gas prices.
- Facebook wants to become the social network newspaper – it now retargets ads allowing only 20% to show in newsfeeds and incorporates automatic videos within newsfeeds.
- Twitter started to incorporate images (not just a link to an image) in its news feed and created lead generation cards – a great new way of brand-to-follower advertising.
- Mobile email opens hit record high of 47% [Source: Exact Target]
- Bit Coin went viral; its reputation shot up and became hugely profitable which lead to multiple hacks and millions stolen.
- Google invested in 8 robotics firms for the launch of… a surprise next year!
- Amazon Prime Air are said to launch drones to carry and deliver parcels within years to come.
Things to look out for in 2014:
- Bit Coins to become a popular online currency.
- Snapchat to surprise us after it turned down Facebook’s $3 Billion investment offer.
- Content is King – no more writing for the sake of writing.
- Social Media to become even more important than it already is, with the rise of paid social media ads.
- The growth of “human” brands. [Source: Wallblog] Brands must recognise the need to move away from faceless, corporate jargon and move towards a ‘human’ friendly approach.
- The increasing need of every brand to have a “mobile-first” mentality. [Source: Mashable]
Oh, and one last thing: we wish you a happy an successful 2014!
