With Facebook’s recent launch of the Slingshot app – a direct competitor of Snapchat - it begged the question, is it worth launching an app solely to compete with an existing (successful) one? Give us your opinion in our poll below. Read more →
Football, soccer, footy, whatever you call it, this year’s World Cup will not go unheard of. The World Cup 2014 is said to be the most social event…ever! It has already surpassed the Super Bowl and the Olympics in popularity, with the top 20 ads already been shared 6.9 million times across social networks like Facebook, Twitter and YouTube. [Source: Mashable] Even before the first kick-off, ads had already been shared more than this year’s Super Bowl by 31.4%. Facebook has even created a hub for the World Cup to allow fans to tag related posts, find hotspots around the world and keep in the know with real-time updates. So is being a sponsor for the World Cup really a necessity anymore? Read more →
Mobile has become the first point of call for most things. This has led to some key trends emerging in which businesses should take advantage of if they haven’t already. It’s no longer an added bonus to have a mobile responsive website…it’s a necessity. Read more →
It’s become no surprise now when we see an ad on the side of a website that actually relates to your interests. If you’ve been doing some online shopping for some new summer shoes, you expect to see sandals and flip flops popping up here, there and everywhere when you next go online. All of this is a bit of magic called Retargeting. Read more →
To make a change from our weekly written blog articles, we decided to create an infographic of a few fun facts about the digital marketing industry. Read more →
I’m sure you’ve all heard before that the type of content that gets the most engagement is photos. Below is a chart by Statista that does exactly that – it highlights the primary types of content posted on Facebook (and most likely social networks in general). Read more →
Being an advertising agency, we know the importance of being relevant. If you’re not relevant, you won’t achieve conversions. From changing the day & time you go live with a campaign to changing the creative, even as little as the wording in the creative, could make a huge difference. Read more →
The unsubscribe button; the button favoured by many consumers and disliked by all brands. With Gmail’s recent opt-out addition to help you rid your inbox of promotional emails, I thought it appropriate to look at this loved/hated button. Read more →
As shown in the graph below by Statista , there is a decrease in landline phones, which begs the question: are landline phones becoming an endangered technology? Read more →
Landing pages, these are basically your shop front. They will usually be one of the first things that consumers will see with regards to your online advertising campaign… they are important!
Using various factors including design, layout & usability, your main aim is to engage the consumer and ultimately get them to ‘convert’. In order for landing pages to be successful, you firstly need to consider what they’re for – there are different requirements for different products, so it depends on what the end goal is for you to decide what is and isn’t essential on your landing page. Read more →
There are two main approaches to advertising – direct response and branding. While branding is more effective for larger companies, direct response can be a more effective technique for less easily-recognisable companies. Direct response advertising is designed to get an immediate response from customers. It is directly aimed at the market you want to reach, […]
1. John Lewis – Monty the Penguin Once again, John Lewis has struck gold with their Christmas advert. This adorable advert shows a young boy spending time with his best friend, Monty the penguin. It provides a great story with Monty searching for love, and John Lewis has perfectly optimised merchandise opportunities with a range […]
Microsoft and Mojang When: September Why: Mojang earned $326m in revenue in 2013, and the company outgrew the capabilities of its owners, calling for the purchase from Microsoft. Minecraft has sold over 50m copies on PCs smartphones and consoles. The Microsoft acquisition will allow concentration on Minecraft and on developing and updating the game […]