Even though shopping on mobile grew by 77% in 2013 [Source: Statista], consumers are less likely to close the deal on mobile than they are on desktop or tablets.
Is this because retailers don’t have adequate mobile responsive websites? Read more →
With smartphones and tablets becoming increasingly important in our day to day lives, it isn’t surprising to think that in 2013 tablets out-shipped laptop PCs for the first time. The chart below even indicates that tablets are expected to out-ship PCs overall for the first time in 2015.
Does that mean we’re entering a post-PC world?
Although these statistics may be true and computers are no longer the most convenient and cost-effective option, I don’t think we need to wave goodbye to PCs just yet. Read more →
I came across the term ‘Generation Free’ last week in an article on Wallblog, where it explained how there is an increasing amount of consumers who are not willing to pay for products and services. Why? Because they’ve been brought up in a time where most things are already fast, free and sufficient. Read more →
You wouldn’t be surprised to know that Apple still takes the majority share of profits within the smartphone industry nor would it be surprising that Apple has a rapidly growing dependence on the iPhone (with 5% of Apple’s total revenue in 2008 coming from the iPhone and jumping up to 53% in 2013!) [Source: Statista]
We’ve all heard that for the first time in 2013 there were over one billion smartphone shipments, of which Android dominated the market.
But did you think that the price gap between iOS and Android is widening, even with Apple’s price drop of the iPhone? Read more →
The hot topic last week was Facebook announcing it had bought the thriving mobile messaging app, Whatsapp. Not just that, but also the fact it was bought for $19 billion (in cash and stock)!
There has been a lot of talk as to why Facebook invested so much into the company. Are they going to be using it as another ad vehicle? Is it going to be used as a way of accessing more of our personal information i.e. 450 million phone numbers!? Or was it purely to get rid of one of its biggest competitors? Read more →
It is easy to see that mobile devices have changed the way we interact with others and alongside our ever growing need to stay engaged and connected with the rest of the world there has been a constant growth in social media usage. The way we consume content has moved from desktop to mobile; although desktop will still dominate certain activities (shown in the image below by Statista), mobile activity is predominant. We live in a non-stop age where we want to have information to hand at all times, and let’s face it, why wouldn’t we?! Read more →
Even though there is an increasing rise in online advertisements, we continually have a higher trust in newspaper ads. Why do we see traditional ads as a more legitimate source of information than ads that have come about due to our popular activity e.g. online and social media? Read more →
Ever wondered if there was part of the UK that was more mobile active than others? No? Well, we did. So we decided to, once again, use our proprietary platform to see which UK regions, out of all our online campaigns, were the most active on mobile devices (smartphones and tablets). Read more →
Sometimes updating my Apple device to the latest software can feel like a monthly chore. Are your devices up to date as you read this or are you part of the 20% that aren’t running on the most up-to-date version? Let us know whether you are up to date or if you are being retro with iOS 4! Read more →
How long before we no longer communicate through texts because of apps like Whatsapp, Facetime and voice memos?
When we think of text messages, we think of it as a written means of getting in contact with someone and/or letting someone know what you’re up to. As there is a rise in the use of smartphones, there are a whole bunch of apps available for cheaper communication; whether it be the equivalent of an SMS such as Whatsapp, iMessage, Viber or BBM (to name only a few) or even a more innovate way of communicating via Snapchat, Facetime or Skype. Social networks can also be seen as a more permanent means of communication. Read more →
There are two main approaches to advertising – direct response and branding. While branding is more effective for larger companies, direct response can be a more effective technique for less easily-recognisable companies. Direct response advertising is designed to get an immediate response from customers. It is directly aimed at the market you want to reach, […]
1. John Lewis – Monty the Penguin Once again, John Lewis has struck gold with their Christmas advert. This adorable advert shows a young boy spending time with his best friend, Monty the penguin. It provides a great story with Monty searching for love, and John Lewis has perfectly optimised merchandise opportunities with a range […]
Microsoft and Mojang When: September Why: Mojang earned $326m in revenue in 2013, and the company outgrew the capabilities of its owners, calling for the purchase from Microsoft. Minecraft has sold over 50m copies on PCs smartphones and consoles. The Microsoft acquisition will allow concentration on Minecraft and on developing and updating the game […]