Latest News
- Celebrity EndorsementAugust 13, 2025 - 1:38 am
Brands can be seen to use celebrities in their branding efforts as a way to better their campaign. Celebrity endorsements help build brand equity, prime example being seen with Nike and Michael Jordan which now hold a multibillion dollar subsidiary company, Air Jordan [Source: Frog-Dog]. They are sneaky in the sense that they seem to [...]
- Facebook vs. SnapchatAugust 5, 2025 - 12:34 pm
Facebook’s owner, Mark Zuckerberg, is desperately trying to launch a competitor app to Snapchat that will, in hope, become more popular. So far Facebook launched Slingshot, basically exactly the same as Snapchat with a few added extras such as a “select all” feature to ensure all your friends receive your sling, and the infamous unlocking [...]
- The Rise & Fall of AppsJuly 30, 2025 - 11:34 am
Who would have thought that after its launch and its unexpected popularity, that the useless YO app actually managed to maintain its high position and has received $1.5 million in funding! Not only that but there have also been copy-cat apps; some serious, some not. The AHOY app is said to be mocking the YO [...]
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