Traditional pop-up ads are starting to fall out of favour. In their place, a new wave of pop-under ads has arisen. Pop-under ads, like pop-ups, are triggered when a page loads. However, unlike pop-ups, they appear underneath the current and active web page.
This method means that pop-unders are less intrusive than pop-ups. They do not interrupt use of the webpage you are on. You, as a consumer, are not interrupted, which causes less frustration and is therefore a better way to advertise.
Pop-under adverts have a better click through rate than other types on online advertising due to their unobtrusive nature, and are therefore a worthwhile venture for any advertiser. A great impact is left on the viewer’s mind from the ad.
There is also more creative freedom in pop-under ads for the advertiser. As pop-unders are entire windows rather than just banners, they can be actual landing pages, or contain a larger amount of information. You can also add ‘are you sure you want to leave this page?’ pop ups upon closure of the page, to make sure the closure of the page is a considered choice by the viewer.
Pop-under adverts are a great way to support a wider ad campaign, such as in support of banner ads or as a part of a retargeting campaign. You as the advertiser can also control how many times in a day that a pop-under is shown to a specific viewer, meaning that the ads do not become harassing.
