What are the key differences between Native and Display advertising? Check out our handy table to find out!
Native advertising is a form of advertising that matches the form of the platform it appears on. Native adverts usually appear on news sites as advertorials. They will resemble the site that they appear on. Display advertising, however, is online advertising that appears on all types of third party website as banners, images, text, video and so on.
| Native | Display |
| Ads blend in | Ads do not blend in |
| Content based | Image based |
| In form of advertorial/article | No specific form once ad has been clicked on |
| Viewed more | Viewed less |
| Shareable content | Better for retargeting |
| Ads appear more reliable and trustworthy | Ads are often ignored |
| Ads are seen more | Ads can be placed more easily and in more places |
| Call to action is more subtle | Call to action is clear |
| More likely to get people to click | Less likely to get clicks |
| Most placed on news sites | Placed on all kinds of sites |
