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Brand Mascots – Tony the Tiger

Tony the Tiger is the mascot for Kellogg’s Frosties cereal. He first appeared in marketing for the company in 1952. Read more

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Brand Mascots – Ronald McDonald

Ronald McDonald is the main mascot of McDonald’s. He is a clown, who lives in a fantasy world called McDonaldland, and is used to promote the fast food chain worldwide....

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Brand Mascots – Jolly Green Giant

The Jolly Green Giant is a character that represents Green Giant, a frozen and canned vegetables company owned by B & G Foods. Read more

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Brand Mascots – PG Tips Monkey

The PG Tips Monkey is a puppet character made out of a knitted sock. The character is usually accompanied by human friend Al, played by Johnny Vegas. Read more

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Brand Mascots – Mickey Mouse

Mickey Mouse has served as the brand mascot for Disney for 90 years. He was created by Walt Disney and Ub Iwerks in 1928, and is now one of the...

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Tackling a Brand Crisis – Success and Failures

Tackling a brand crisis can be a challenging process, and many brands make mistakes. If brands fail to respond quickly and appropriately, serious irreparable damage can be done to the...

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Brand Mascots – The Duracell Bunny

The Duracell bunny is a mascot used to advertise Duracell batteries. The mascot was first used in 1973, and is still used in ad campaigns today. The ads tend to...

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Successes in Film Marketing

Campaigns marketing the release of a film have become vast, big budget endeavours. But if the marketers want people to go and see the film, they have to stand out...

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Brand Mascots – The Michelin Man

The Michelin Man is the brand mascot for the Michelin tyre company. He is also known by the name ‘Bibendum’. He is one of the world’s oldest trademarks, having been...

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Changing User Interfaces

A user interface (UI) is how a human interacts with a computer. The most common user interface at the moment is touch screens. Screens have become a common and important...

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Does Billboard Marketing Work?

In the modern world of advertising, billboard marketing may not seem a worthwhile venture for brands. As most marketing has moved into the digital realm, it may seem as though...

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Twitter’s Extremism Problem

While many social media platforms have faced criticism over their handling of extremism, none have faced as much criticism as Twitter. While other sites have taken measures to tackle the...

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