Latest posts

TV as Part of Digital Advertising

Catch-up services and online video are blurring the lines between TV advertising and digital marketing. TV and digital do not need to be divided, with a fierce competition between the...

Read More

Product Comparison – CAKE v. Competitors

We use CAKE as our performance marketing tracking software. CAKE provides everything we need to manage our marketing data. Here’s a comparison between CAKE and some of the other performance...

Read More

Tech Heroes – Shantanu Narayen

Shantanu Narayen is the CEO of Adobe Systems. He is also president of the Adobe Foundation, and serves on the board of Dell Inc. Read more

Read More

The Decline of Social Media Quality

People are becoming dissatisfied with social media. Platforms like Facebook, Twitter, Instagram, Snapchat and YouTube are disappointing users with their design issues, community management problems, head office decisions and wide...

Read More

Product Comparison – Apple Watch v. Android Wear

Tech giants Apple and Google have become leaders in the emerging market of smartwatches, with the Apple Watch and Android Wear. How do the two company’s watches compare? Read more

Read More

Tech Heroes – Reid Hoffman

Reid Hoffman is known as co-founder of networking site LinkedIn. He is also partner at venture capital firm Greylock Partners, was one of the first employees at PayPal, and serves...

Read More

What’s New for New Media Co?

  With the debut of our new website at the end of last year, we have broadened our services and made changes to our business direction.  Most importantly, we are...

Read More

The Moral Grey Area of Influencer Marketing

Influencer marketing has experienced a steep rise in popularity in recent years. As it has taken off, many issues have arisen, suggesting a vast moral grey area within influencer marketing....

Read More

Product Comparison – Slack v. Discord

Slack and Discord are two pieces of visually similar software, available through browsers and apps, that allow text communication in channels. While Slack is designed primarily for businesses, Discord is...

Read More

Christmas Advertising

Retail advertising reaches its peak in the run up to Christmas, so it’s important that brands get it right when it comes to their holiday marketing. Read more

Read More

Product Comparison – Web Browsers

  There are plenty of web browser options to choose from. But it can be hard to know which one is best for your needs. Below we’ve provided a useful...

Read More

Tech Heroes – Larry Page

Larry Page is one of the founders of Google, which he founded with Sergey Brin in 1996. He is CEO of Google’s parent company Alphabet Inc. As of October 2017,...

Read More

1 2 3 21