Latest posts

Successes in Film Marketing

Campaigns marketing the release of a film have become vast, big budget endeavours. But if the marketers want people to go and see the film, they have to stand out...

Read More

Brand Mascots – The Michelin Man

The Michelin Man is the brand mascot for the Michelin tyre company. He is also known by the name ‘Bibendum’. He is one of the world’s oldest trademarks, having been...

Read More

Changing User Interfaces

A user interface (UI) is how a human interacts with a computer. The most common user interface at the moment is touch screens. Screens have become a common and important...

Read More

Does Billboard Marketing Work?

In the modern world of advertising, billboard marketing may not seem a worthwhile venture for brands. As most marketing has moved into the digital realm, it may seem as though...

Read More

Twitter’s Extremism Problem

While many social media platforms have faced criticism over their handling of extremism, none have faced as much criticism as Twitter. While other sites have taken measures to tackle the...

Read More

The Future – An Automated Workforce?

There are growing fears of increasingly automated workforces, and a resulting loss of employment for workers. While automation can be incredibly beneficial for a number of reasons, there are concerns...

Read More

The Myth of Brand Loyalty

Many companies rely on brand loyalty as a key part of their business and marketing structure. But can brand loyalty really be relied upon in the modern world? Are customers...

Read More

Marketing to Generation Z

Generation Z are the generation that follows millennials, and were born after 1995. They grew up on social media and are incredibly tech savvy as a generation. By 2020, Gen...

Read More

Technology for Children – Good or Bad?

It is undeniable that technology is playing a greater and greater role in our lives, and the lives of our children. But is this ever-increasing level of intervention in the...

Read More

The Many Problems with YouTube

In recent years, YouTube has had to tackle many PR incidents and has come under scrutiny for a range of different issues with the platform. Many of these issues are...

Read More

Boston Dynamics

Boston Dynamics is an American engineering and robotics design company. They are famous for their development of BigDog, a quadruped robot that was designed for military use. The company is...

Read More

Geomarketing

Geomarketing is a useful technique used by advertisers where they target customers in a certain location. This may be a broad location – such as a country, or group of...

Read More

1 2 3 24